Hediard opens its first Café-Boutique concept in Singapore
SINGAPORE, April 24th 2007:
HEDIARD Singapore Pte. Ltd. announced today the opening of its first Café on Tanglin road on May 8th 2007. With now more than 1,600 sq ft, the Tudor Court fine food Café-Boutique will not only offer its customers a delightful shopping experience but also a place to rest and enjoy unique recipes.
With a menu inspired and designed by HEDIARD Paris famous chef Vincent Carayon, the French luxury food brand gives its customers a special taste of what they can now also prepare at home with items from the boutique. Mr. Carayon will exceptionally be in Singapore for the opening week.
“We are delighted and grateful to all our supporting customers to be able to expand our boutique to its one-of-a-kind Café-Boutique. After only 2 years of existence and the growing popularity for the HEDIARD brand, our highly demanding customers will now be able to enjoy their favorite HEDIARD tea, coffee, fruit juices or delicate food in the comfort of a French designed environment” says Verena Raveton de Castelmur, Managing Director of HEDIARD Singapore Pte. Ltd.
“With its rapid international expansion in the past few years, recently with Singapore, Dubai, Korea and soon China with Beijing and Shanghai, HEDIARD’s strategy for Singapore is to develop similar cozy Café-Boutiques in the classy though trendy places in town for the pleasure of its customers” says Fabien Raveton in charge of the brand development for Singapore. “With a now established retail brand within two years, we are now focusing our efforts on both expanding geographically and to meticulously selected distribution channels. Our e-business has instinctively been part of the demanded services to the brand and the dedicated website has already been a source of alternative purchase solution for busy or traveling customers willing to send a gift to someone in Singapore with a touch of French refinement”.
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