Samsung & BMW
Another example for branding power issus: to promote the product of both sides, Samsung and BMW setted into partnership for their sales in Korea. Model poses with the Samsung SCH-B750 mobile phone in front of one of the BMW 5 series at a showroom in Seoul.
This should result in better connections between Samsung products and the BMW on board systems (Connectivity, Navigation…), sounds like an excellent idea for whoever can afford it.
BTW, who is this model?
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