Sensory branding
Wednesday, November 28th, 2007The Future of Multisensory Marketing Washington, DC 20036-1907 October 28 2007 from NewReleaseWire.com Multisensory marketing, also called sensory branding, is becoming an important method of marketing and product development in higher-end markets, according to Kristin Nauth, author of a study, “Multisensory Marketing,” published by the futurist research and consulting firm Social Technologies. “Many companies are [...]
