Sensory branding
Wednesday, November 28th, 2007The Future of Multisensory Marketing
Washington, DC 20036-1907
October 28 2007
from NewReleaseWire.com
Multisensory marketing, also called sensory branding, is becoming an important method of marketing and product development in higher-end markets, according to Kristin Nauth, author of a study, “Multisensory Marketing,” published by the futurist research and consulting firm Social Technologies.
“Many companies are finding that when they engage [...]
