Gucci 8.8.2008 & Beijing Olympics
“8-8-2008″, sounds so chinese, is Gucci‘s Limited Edition line of accessories created by Frida Giannini to commemorate the Summer Olympics in Beijing.
It seems that the creator knows well about the chinese culture, especially about our affection of the number “8″ and the color “Red”, “8-8-2008″ collection declines in 8 groups of accessories: watch, bicycle, toy Panda, leather goods, sports shoes, jewelry, and of course Mahjong (which we so called the traditional chinese “sport”.) WWD declares the special edition of the $1,415 I-Gucci digital watch to be the “collection’s icing” and will have worldwide sale. The rest of the collection is only available in China since January 2008.
Thing is “8″ & “red” are the symbols of traditional chinese culture seen by foreigners, however, in the eyes of most part of chinese, the “8″ stuff could be meretricious. I do not hope that these european historic luxury brands target simply on “8″ lovers of their asia market.
由创意总监Frida Giannini精心设计，Gucc将于2008年1月推出限量版”8-8-2008″北京奥运系列。设计主题围绕中国传统文化展开，设计师将中国人情有独钟的”8·发”及”喜气洋红”表现得淋漓尽致。此系列涵盖腕表、单车、熊猫玩具、旅行袋、侧背包、运动鞋、首饰及麻將8组商品。麻将配有经典La Pelle Guccissima皮质收纳盒，具有收藏价值。据WWD报道，售价为$1,415的I-Gucci腕表将成为Gucci奥运系列之“冰点”，表背有2008字样彰显纪念意义。
限量版”8-8-2008″系列除腕表款为全球发行外，其余商品仅在大陆及香港独家销售。
(右上图为由大陆影视新星黄晓明代言的宣传广告)
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