A market for luxury goods on eBay ?
Teamed with six young German fashion designers just in time for Fashion week in Berlin, e-Bay Germany, branching out to a more stabilized shopping experience, is creating exclusive online stores for each of them. The platform “Exklusiv auf eBay: Junge Designer” offers these designers a chance to present themselves and their collection without the investment of renting a retail place and gives as well eBay the opportunity to test out the luxury market online.
“We are delignted to work with such talented designers, to support them through these new shops and foster their reach. We also expand eBay’s fashion offering and expect it to bring up huge interest”, stated by Patrick Boos, Vice President Auction.
Every designer’s shop displays a handful of clothes from their collection, with some prices exceeding nearly €2,000. As with all other eBay purchases, there is a delivery fee on top of the listed price.
Berlin-based Tulpen Design is on head as favorite. with six elegant pieces in the collection, the range consists of items such as a delicate ivory silk halter-top, €470 to more formal dresses such as the lilac silk chiffon gown with low cut back, €1290.
The other five designers include Majaco, Marcusmattes, Anja Gockel, Ella Deck Hamburg and Peter Krell Modeddesign.
Apparently, critics come all over not only about the designers issus but also on eBay’s core business: lack of brand loyalty as a young new designer, cheaper feeling that brought by eBay image, lack of customer support and quality problems, etc. Nevertheless, the designers have received a huge amount of attention from media, which gives them a hand to enter into the market place.
Also read:
- PSFK: eBay enters the luxury market
- Blognation: eBay starts exculsive shops for six young fashion designers
