Chanel To Open Shanghai Boutique
December 3 2009, a 5,160-square foot boutique, brimming with art and hosting a luxurious pre-fall collection will mark the opening of the new Chanel boutique in Shanghai. Placed in the Peninsula Hotel on the famous Bund river frontpromenade, and designed by architect Peter Marino, the Shanghai boutique promises an interior filled with the finest hand picked antiques, site-specific work from commissioned contemporary artists, and giant strands of glass beads, aimed at reflecting Coco Chanel’s original necklaces.
The salon-style boutique will be made up of rooms echoing the details of the founding designer’s famous Rue Cambon apartment, with rooms devoted to ready-to-wear, evening wear, accessories, shoes, fine jewellery and watches. Adding to the Shanghai delight will be an exclusive VIP room, and an ‘ultraluxe gallery’, featuring shoes and bags made by Chanel’s couture ateliers.
As if the in-store environment were not enough to impress, Lagerfeld will be showing his latest collection, themed ‘Paris-Shanghai’, accompanied by a short film also directed by the perfectionist designer.
