Oliver Petcu, managing partner of CPP Management Consultants Ltd, discusses in the online Luxury Society magazine about the various Chinese influenced initiatives by luxury brands and considers the effects on the Western market: Ermenegildo Zegna’s catwalk show during the Milan Fashion Week which debuted late this week is all about China and the inspiration of [...]
In 2010, the New York based agency Pao Principle has recruited a proprietary panel of China beauty buyers for the purpose of understanding their attitudes and usage about beauty products. The findings from this report are helping beauty companies better understand what is needed to succeed in this market. 1,014 panelists completed the survey incentivized [...]
Stars and spokepersons opened the first exhibition of Chanel in Shanghai, at MoCA. Curated by Jean-Louis Froment, a well-known figure in the contemporary art and design worlds, the new exhibition highlights the creative dimensions of the House of Chanel throughout history. Culture Chanel is going back to the house roots and shows how it transformed [...]
Fashion designer Diane von Furstenberg has keen instincts and the savvy to reinvent herself as a designer, and over the years, she has become one of the most influential people in American fashion. Now, DVF has her sights set on China. Her ambitious plan to get her name out and wow the Chinese includes an [...]
VIVE’s experiment in selling premium “made-in-China” cosmetics was risky. So how has Shanghai VIVE been received since its official relaunch after 6 months existence ? Founder Demos Chiang, grandson of Chiang Kai-Shek, explains the strategy of the brand: With its 1080 yuan (US$163) “Yurong cream” and 220 yuan ($33) “Xiren” soap, Shanghai VIVE is clearly positioning [...]