Luxury in Asia

The british fashion house Burberry and the French couture Louis Vuitton were dueling in a creative fight. It was already impressive to experience the new website fashionshow.louisvuitton.com, we again experienced a new storytelling writing of the Burberry fashion show in Beijing this April 13, created by its art-director Christopher Bailey.

Beijing and last Burberry 1,000 sqm boutique were chosen to represent the various technologies breakthrough. In a 2,000 sqm the audiences could see holographic models associated with real ones on the stage. Many other choregraphies and live shows, such as british rock-pop band Keane, DJ Tom Guiness and Chinese DJ ShanXi. An impressive broadcast made the show available in 200 other partners websites and many small cinemas prepared for the occasion at some Burberry boutiques.

Let’s see what Louis Vuitton is preparing back…

Related posts:

1. Artists in luxury sculpt China's new cultural revolution
2. Smaller Chinese cities 'key for luxury brands'
3. The Chinese influence on luxury brands
4. Chinese luxury purchasers setting global trends

This entry was posted Tuesday, April 19th, 2011 at 12:25 am and is filed under Events & people. You can leave a response, or trackback from your own site.