Global luxury brands like Louis Vuitton, Dior, are racing to grab a chunk of the Chinese market — and with good reason, considering the country is home to the third-largest population of millionaires and has become the second-largest consumer of luxury goods in the world. Meanwhile, however, hardly any of the luxury Chinese labels that showed have as [...]
Oliver Petcu, managing partner of CPP Management Consultants Ltd, discusses in the online Luxury Society magazine about the various Chinese influenced initiatives by luxury brands and considers the effects on the Western market: Ermenegildo Zegna’s catwalk show during the Milan Fashion Week which debuted late this week is all about China and the inspiration of [...]
In 2010, the New York based agency Pao Principle has recruited a proprietary panel of China beauty buyers for the purpose of understanding their attitudes and usage about beauty products. The findings from this report are helping beauty companies better understand what is needed to succeed in this market. 1,014 panelists completed the survey incentivized [...]
This fall our favourite “orange” brand plans to launch a new brand especially for the lucrative Chinese market, which will be called Shang Xia. Shang Xia translates roughly as ‘topsy-turvy’ or ‘upside down’ and it’s the first time in Hermès’ history that they have launched a luxury brand from grassroots level. It’s an interesting move [...]
With a continuing boom in the market and rising demand from the newly prosperous, China’s luxury consumer market looks increasingly buoyant, according to the 2009 21st Century Deluxe Report. The report shows a shift in Chinese consumers’ attitudes to luxury purchases, one that has seen them graduate from mindlessly chasing fashion to making far more [...]
Seventy-seven percent of Hong Kong consumers are spending the same on necessities while 54% continue to spend on luxury items despite the economic downturn, according to a global survey by leading market research firm Synovate. Interestingly, when asked whether they are worried about the economy, 58% of consumers say they are, but they just can’t [...]
The 2009 China Luxury Forecast, jointly conducted by Ruder Finn Asia and Albatross Global Solutions, shows that the gap between the tier 1 and tier 2 luxury markets is narrowing. Consumers in tier 2 cities are becoming more mature in areas such as consumer perception and purchasing power. The survey interviewed 1,000 luxury consumers with [...]
The newest skin care in collaboration with renowned manga artist and beauty expert Moyoco Anno, shu uemura introduces playful new packaging. Inspired by “Kamons” which are Japanese family emblems, Anime artist/fashion writer/beauty guru Moyoco Anno designed each product’s packaging to depict representations of playfully sophisticated and modern Kamon Girls characters influenced by the color of the [...]
SHANGHAI (AFP) — Foreign luxury brands looking to win in China need to reach into cities that are barely known to the rest of the world but are home to startling and fast-growing wealth, a series of studies shows. The majority of China’s rich now live outside of the mega-cities such as Beijing, Shanghai and [...]
Interesting study released by Trendsbüro about luxury and consumer groups in China.