“8-8-2008″, sounds so chinese, is Gucci‘s Limited Edition line of accessories created by Frida Giannini to commemorate the Summer Olympics in Beijing. It seems that the creator knows well about the chinese culture, especially about our affection of the number “8″ and the color “Red”, “8-8-2008″ collection declines in 8 groups of accessories: watch, bicycle, toy Panda, leather [...]
The Future of Multisensory Marketing Washington, DC 20036-1907 October 28 2007 from NewReleaseWire.com Multisensory marketing, also called sensory branding, is becoming an important method of marketing and product development in higher-end markets, according to Kristin Nauth, author of a study, “Multisensory Marketing,” published by the futurist research and consulting firm Social Technologies. “Many companies are [...]
Teamed with six young German fashion designers just in time for Fashion week in Berlin, e-Bay Germany, branching out to a more stabilized shopping experience, is creating exclusive online stores for each of them. The platform “Exklusiv auf eBay: Junge Designer” offers these designers a chance to present themselves and their collection without the investment of [...]
Another example for branding power issus: to promote the product of both sides, Samsung and BMW setted into partnership for their sales in Korea. Model poses with the Samsung SCH-B750 mobile phone in front of one of the BMW 5 series at a showroom in Seoul. This should result in better connections between Samsung products and the BMW on [...]
法国成为中国人最想去的旅游目的地, 其次是瑞士和文明古国希腊. 著名的奢侈品牌迪奥也成为中国人最喜爱的三大品牌之一, 另为两个品牌是日本的索尼和芬兰的诺基亚. Selon un sondage publié par TNS Hong Kong la semaine dernière, la France est la première destination de rêve des Chinois devant la Suisse et la Grèce. Néanmoins, la France n’est qu’à la septième position des destinations prévues dans les douze prochains mois derrière, des pays d’Asie et d’Océanie. Coté activités, [...]
FT WEEKEND – STYLE: Chinese dynasty shines up its Paris jewel By Kitty Go, Financial Times Published: Jan 29, 2005 It was, by anyone’s stan-dards, an odd match: Wang Xiao Lan, head of Taiwan’s biggest publishing company, United Daily News Group, and Lanvin, France’s oldest fashion house. And yet since “Madame Wang”, as everyone calls [...]
FJ Benjamin gets exclusive rights to sell French brand in SE Asia. By Tung Shing Yi, Channel NewsAsia. Posted: 19 March 2007 SINGAPORE : Singapore fashion retailer FJ Benjamin is returning to luxury goods retailing, after a decade of selling mass market brands. The company has acquired the exclusive rights from French luxury group LVMH [...]
2005年全球奢侈品市场规模已经扩大至1430亿美元， 据环球奢侈品网（CCLUXURY）2005年的调查：中国在奢侈品市场中占全球销售额的12%，日本41%，美国17%，欧洲各国16%。根据安永事务 所的一份报告，中国目前已经是世界第三大奢侈品消费国。每年的奢侈品销售额超过20亿美元，并正在以20%的年增长额不断增长。到2015年销售额将超过 115亿美元。届时，中国在奢侈品方面的消费总量将占全球29%。而荟萃了法国69家知名品牌的精品企业联盟“科尔贝委员会”更是提出，中国将在2011 年前后成为世界第一大奢侈品消费国。 全球的奢侈品厂商们都在因为中国而心情亢奋, 看看这些让人心花怒放的数据：目前中国消费者在日用消费品上的花费超过5000亿美元；1.7亿 中国人有能力购买时尚品牌；大约1300万左右的人有足够的收入可以考虑购买高档的奢侈品。他们之中既有身价千万甚至上亿的富豪，挥金如土；也有月收入几 千元的上班族，愿意花1个月甚至更多的工资追求最新最流行的产品。 Prada 早有在上海开设概念旗舰店Epicenter的意向，可是选址总是让公司很头疼——甚至连交通不很方便的外滩都已经排得满满当当。许多品牌为了进驻上海恒 隆广场，不得不耐心地等上几年。即便如此，要求进驻开店的商家还是排起了长长的waiting list，不禁让人联想起该广场里Hermes店内，等着要买Birkin皮包的顾客名单早已排到了若干年之后。在这个奢侈品行业急剧膨胀的时代，中国的 高档商铺和高档皮包一样供不应求。 短短数年间，大型奢侈品生产商已在中国开设了超过三百间分店。路易威登高调宣布，每年将在中国开设三至四家专卖店，相信在未来20年内，中国将是他们最大的市场。
By Alexandra A. Seno International Herald Tribune “For most of us, Asia is the answer,” Paul Smith, designer and chairman of the British fashion house that bears his name, said Thursday at a conference in Hong Kong. Smith underscored the key focus for growth at many international brands in years to come. He made his remarks [...]
대한민국 1%. 한 SUV 차량의 광고 카피에 쓰여 대한민국 99%의 사람들이 사용하게 된 문구지만, 정작 이 멘트는 명품 시장에서 사용되던 것이다. 명품 규정 중 하나가 바로 상위 1%들을 위한 제품이기 때문이다. 형성된 지 20여년만에 시장 규모 1조원대로 커진 명품 시장의 2005년 트렌드를 살펴본다. <이코노미플러스> 3월호 표지 카피는 ‘춘풍’이었다. 그리고 그 춘풍이 가장 먼저 불어 온 [...]