Luxury in Asia

Interesting study released by Trendsbüro about luxury and consumer groups in China.

“8-8-2008″, sounds so chinese, is Gucci‘s Limited Edition line of accessories created by Frida Giannini to commemorate the Summer Olympics in Beijing. It seems that the creator knows well about the chinese culture, especially about our affection of the number “8″ and the color “Red”, “8-8-2008″ collection declines in 8 groups of accessories: watch, bicycle, toy Panda, leather [...]

The Future of Multisensory Marketing Washington, DC 20036-1907 October 28 2007 from NewReleaseWire.com Multisensory marketing, also called sensory branding, is becoming an important method of marketing and product development in higher-end markets, according to Kristin Nauth, author of a study, “Multisensory Marketing,” published by the futurist research and consulting firm Social Technologies. “Many companies are [...]

Teamed with six young German fashion designers just in time for Fashion week in Berlin, e-Bay Germany, branching out to a more stabilized shopping experience, is creating exclusive online stores for each of them. The platform “Exklusiv auf eBay: Junge Designer” offers these designers a chance to present themselves and their collection without the investment of [...]

Another example for branding power issus: to promote the product of both sides, Samsung and BMW setted into partnership for their sales in Korea. Model poses with the Samsung SCH-B750 mobile phone in front of one of the BMW 5 series at a showroom in Seoul. This should result in better connections between Samsung products and the BMW on [...]