Digital luxury war between LV and Burberry in Beijing

Tuesday, April 19th, 2011

The british fashion house Burberry and the French couture Louis Vuitton were dueling in a creative fight. It was already impressive to experience the new website fashionshow.louisvuitton.com, we again experienced a new storytelling writing of the Burberry fashion show in Beijing this April 13, created by its art-director Christopher Bailey. Beijing and last Burberry 1,000 [...]

Diane Von Furstenberg is entering China’s retail market with a gallery exhibition

Tuesday, January 18th, 2011

Fashion designer Diane von Furstenberg has keen instincts and the savvy to reinvent herself as a designer, and over the years, she has become one of the most influential people in American fashion. Now, DVF has her sights set on China. Her ambitious plan to get her name out and wow the Chinese includes an [...]

Hermès: The Tale of Silk / 锦绣梦想

Monday, April 7th, 2008

Luxury maisons, Modern Art, Asia become the new area of luxury marketing. Chanel’s HK Mobile Art, LV’s japanese multicolor looking, and now Hermès scarves exposition in Beijing from March 25 to April 16 2008. Who else? Actually, “The Tale of Silk” Hermès’ Scarves Exhibition has just been launched at the Shanghai Art Museum last year in September. [...]