The british fashion house Burberry and the French couture Louis Vuitton were dueling in a creative fight. It was already impressive to experience the new website fashionshow.louisvuitton.com, we again experienced a new storytelling writing of the Burberry fashion show in Beijing this April 13, created by its art-director Christopher Bailey.

Beijing and last Burberry 1,000 sqm boutique were chosen to represent the various technologies breakthrough. In a 2,000 sqm the audiences could see holographic models associated with real ones on the stage. Many other choregraphies and live shows, such as british rock-pop band Keane, DJ Tom Guiness and Chinese DJ ShanXi. An impressive broadcast made the show available in 200 other partners websites and many small cinemas prepared for the occasion at some Burberry boutiques.

Let’s see what Louis Vuitton is preparing back…

Fashion designer Diane von Furstenberg has keen instincts and the savvy to reinvent herself as a designer, and over the years, she has become one of the most influential people in American fashion. Now, DVF has her sights set on China.

Her ambitious plan to get her name out and wow the Chinese includes an upcoming exhibit of her career retrospective, Journey of a Dress, in Beijing from April 2 to May 14, in a renovated factory in the 798 District. China’s leading artists will join and add their own portraits of her. Pulling out all the stops, she planning private parties, a dazzling evening gala, and of course, lots of celebrities.

She’s also having her 1998 autobiography, Diane: A Signature Life, translated into Chinese by good friend Hong Huang, known as “China’s Oprah.”

Meanwhile, Diane von Furstenberg opened the first of two new DVF boutiques in China in November 2010. The Beijing store, located in the Shin Kong Place Mall, is the thirty-seventh free-standing boutique for DVF, and offers a full range of products, including ready-to-wear, accessories, shoes, handbags, eyewear, books and small leather goods.

Last year, she told the New York Times, that soon China will be buying US products, instead of US buying theirs: “‘Oh, the Chinese buy everything.’ I mean, this China thing — I think it’s going to happen, like, tomorrow morning,” she said.

Source: The New York Times, via Red Luxury.

Luxury maisons, Modern Art, Asia become the new area of luxury marketing. Chanel’s HK Mobile Art, LV’s japanese multicolor looking, and now Hermès scarves exposition in Beijing from March 25 to April 16 2008. Who else?

Actually, “The Tale of Silk” Hermès’ Scarves Exhibition has just been launched at the Shanghai Art Museum last year in September. Step by Beijing in 2008 is not a coincidence.

The show marks the 70th anniversary of its first scarf and the 10th anniversary of the renowned brand entering the Chinese market. The exhibition comprised 21 section displaying 46 pieces of scarves selected from 1500 styles designed by Hermes in the past 70 years.

Besides, specially designed scarves coming from skilled Chinese artists were also showcased during the event.

Hermès specially invited Mr. Hilton McConnico to design the exquisite and fine scarves show. Stylist, designer, photographer, filmmaker and screen writer, this American artist living in Paris is keen on telling stories with colors, especially about silk. This time he will create a dialogue between the audience and Hermès scarves, with the participation of the Chinese artist Ding Yi, the film director Li Yu and the dancer and choreographer Huang Doudou.

The monthlong Exhibition will present 19 series of exhibits from scarf artists from all over the world. Installed with multi-support, danse, paint, video…, mise-en-scene with lanterns or clothes to give a peculiar eastern touch, the program will take the audience to an abundant visual experience and the pure spirit of the Hermès silk art.

Beijing Today’s Art Museum: Building 4, 32 Baiziwan Rd, Chaoyang district. From March 25 to April 16 2008, everyday from 10 a.m. to 17 p.m.