Global luxury brands like Louis Vuitton, Dior, are racing to grab a chunk of the Chinese market — and with good reason, considering the country is home to the third-largest population of millionaires and has become the second-largest consumer of luxury goods in the world. Meanwhile, however, hardly any of the luxury Chinese labels that showed have as [...]
The british fashion house Burberry and the French couture Louis Vuitton were dueling in a creative fight. It was already impressive to experience the new website fashionshow.louisvuitton.com, we again experienced a new storytelling writing of the Burberry fashion show in Beijing this April 13, created by its art-director Christopher Bailey. Beijing and last Burberry 1,000 [...]
In 2010, the New York based agency Pao Principle has recruited a proprietary panel of China beauty buyers for the purpose of understanding their attitudes and usage about beauty products. The findings from this report are helping beauty companies better understand what is needed to succeed in this market. 1,014 panelists completed the survey incentivized [...]
Fashion designer Diane von Furstenberg has keen instincts and the savvy to reinvent herself as a designer, and over the years, she has become one of the most influential people in American fashion. Now, DVF has her sights set on China. Her ambitious plan to get her name out and wow the Chinese includes an [...]
VIVE’s experiment in selling premium “made-in-China” cosmetics was risky. So how has Shanghai VIVE been received since its official relaunch after 6 months existence ? Founder Demos Chiang, grandson of Chiang Kai-Shek, explains the strategy of the brand: With its 1080 yuan (US$163) “Yurong cream” and 220 yuan ($33) “Xiren” soap, Shanghai VIVE is clearly positioning [...]
Shanghai Tang’s chief executive shares his wisdom on the Financial Times, delivering some interesting messages to the young entrepreneurs or school students. We read that Richemont put him in charge of one of its smaller investment, the Hong Kong-based Shanghai Tang. He progressively became the “mandarin de luxe” by transforming his key ideas into action, [...]
This fall our favourite “orange” brand plans to launch a new brand especially for the lucrative Chinese market, which will be called Shang Xia. Shang Xia translates roughly as ‘topsy-turvy’ or ‘upside down’ and it’s the first time in Hermès’ history that they have launched a luxury brand from grassroots level. It’s an interesting move [...]
With a continuing boom in the market and rising demand from the newly prosperous, China’s luxury consumer market looks increasingly buoyant, according to the 2009 21st Century Deluxe Report. The report shows a shift in Chinese consumers’ attitudes to luxury purchases, one that has seen them graduate from mindlessly chasing fashion to making far more [...]
LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury-goods company, on Monday said its third-quarter sales slipped 0.6%, hindered by the consumer-spending implosion and retailers working down inventories without ordering new merchandise. The luxury-goods industry likely won’t fully recover from the downturn until 2011 or 2012, consulting firm Bain & Co. said in a forecast [...]
SHANGHAI (AFP) — Foreign luxury brands looking to win in China need to reach into cities that are barely known to the rest of the world but are home to startling and fast-growing wealth, a series of studies shows. The majority of China’s rich now live outside of the mega-cities such as Beijing, Shanghai and [...]