Chinese luxury purchasers setting global trends

Wednesday, December 23rd, 2009

With a continuing boom in the market and rising demand from the newly prosperous, China’s luxury consumer market looks increasingly buoyant, according to the 2009 21st Century Deluxe Report.
The report shows a shift in Chinese consumers’ attitudes to luxury purchases, one that has seen them graduate from mindlessly chasing fashion to making far more informed [...]

Smaller Chinese cities ‘key for luxury brands’

Sunday, May 3rd, 2009

SHANGHAI (AFP) — Foreign luxury brands looking to win in China need to reach into cities that are barely known to the rest of the world but are home to startling and fast-growing wealth, a series of studies shows.
The majority of China’s rich now live outside of the mega-cities such as Beijing, Shanghai and Guangzhou, [...]

Focus on Luxury in China

Friday, February 13th, 2009

Interesting study released by Trendsbüro about luxury and consumer groups in China.

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