Hermès launches Shang Xia

Friday, September 17th, 2010

This fall our favourite “orange” brand plans to launch a new brand especially for the lucrative Chinese market, which will be called Shang Xia. Shang Xia translates roughly as ‘topsy-turvy’ or ‘upside down’ and it’s the first time in Hermès’ history that they have launched a luxury brand from grassroots level. It’s an interesting move [...]

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Hermès: The Tale of Silk / 锦绣梦想

Monday, April 7th, 2008

Luxury maisons, Modern Art, Asia become the new area of luxury marketing. Chanel’s HK Mobile Art, LV’s japanese multicolor looking, and now Hermès scarves exposition in Beijing from March 25 to April 16 2008. Who else? Actually, “The Tale of Silk” Hermès’ Scarves Exhibition has just been launched at the Shanghai Art Museum last year in September. [...]

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