The british fashion house Burberry and the French couture Louis Vuitton were dueling in a creative fight. It was already impressive to experience the new website fashionshow.louisvuitton.com, we again experienced a new storytelling writing of the Burberry fashion show in Beijing this April 13, created by its art-director Christopher Bailey. Beijing and last Burberry 1,000 [...]
Oliver Petcu, managing partner of CPP Management Consultants Ltd, discusses in the online Luxury Society magazine about the various Chinese influenced initiatives by luxury brands and considers the effects on the Western market: Ermenegildo Zegna’s catwalk show during the Milan Fashion Week which debuted late this week is all about China and the inspiration of [...]
VIVE’s experiment in selling premium “made-in-China” cosmetics was risky. So how has Shanghai VIVE been received since its official relaunch after 6 months existence ? Founder Demos Chiang, grandson of Chiang Kai-Shek, explains the strategy of the brand: With its 1080 yuan (US$163) “Yurong cream” and 220 yuan ($33) “Xiren” soap, Shanghai VIVE is clearly positioning [...]
This fall our favourite “orange” brand plans to launch a new brand especially for the lucrative Chinese market, which will be called Shang Xia. Shang Xia translates roughly as ‘topsy-turvy’ or ‘upside down’ and it’s the first time in Hermès’ history that they have launched a luxury brand from grassroots level. It’s an interesting move [...]
With a continuing boom in the market and rising demand from the newly prosperous, China’s luxury consumer market looks increasingly buoyant, according to the 2009 21st Century Deluxe Report. The report shows a shift in Chinese consumers’ attitudes to luxury purchases, one that has seen them graduate from mindlessly chasing fashion to making far more [...]
SHANGHAI (AFP) — Foreign luxury brands looking to win in China need to reach into cities that are barely known to the rest of the world but are home to startling and fast-growing wealth, a series of studies shows. The majority of China’s rich now live outside of the mega-cities such as Beijing, Shanghai and [...]
Interesting study released by Trendsbüro about luxury and consumer groups in China.
Not every part of the globe is feeling the recession. CNN’s Kyung Lah reports.
As China sets out to rebuild its artistic heritage, support is coming from an unexpected source: the global luxury industry. The big brands have targeted China – both for exhibition displays and for collaborations with contemporary artists. When the new 8,000 square meter, or 87,000 square foot, contemporary art and design museum is constructed next [...]