Global luxury brands like Louis Vuitton, Dior, are racing to grab a chunk of the Chinese market — and with good reason, considering the country is home to the third-largest population of millionaires and has become the second-largest consumer of luxury goods in the world. Meanwhile, however, hardly any of the luxury Chinese labels that showed have as [...]
This fall our favourite “orange” brand plans to launch a new brand especially for the lucrative Chinese market, which will be called Shang Xia. Shang Xia translates roughly as ‘topsy-turvy’ or ‘upside down’ and it’s the first time in Hermès’ history that they have launched a luxury brand from grassroots level. It’s an interesting move [...]
SHANGHAI (AFP) — Foreign luxury brands looking to win in China need to reach into cities that are barely known to the rest of the world but are home to startling and fast-growing wealth, a series of studies shows. The majority of China’s rich now live outside of the mega-cities such as Beijing, Shanghai and [...]
As China sets out to rebuild its artistic heritage, support is coming from an unexpected source: the global luxury industry. The big brands have targeted China – both for exhibition displays and for collaborations with contemporary artists. When the new 8,000 square meter, or 87,000 square foot, contemporary art and design museum is constructed next [...]
“8-8-2008″, sounds so chinese, is Gucci‘s Limited Edition line of accessories created by Frida Giannini to commemorate the Summer Olympics in Beijing. It seems that the creator knows well about the chinese culture, especially about our affection of the number “8″ and the color “Red”, “8-8-2008″ collection declines in 8 groups of accessories: watch, bicycle, toy Panda, leather [...]