Stars and spokepersons opened the first exhibition of Chanel in Shanghai, at MoCA. Curated by Jean-Louis Froment, a well-known figure in the contemporary art and design worlds, the new exhibition highlights the creative dimensions of the House of Chanel throughout history. Culture Chanel is going back to the house roots and shows how it transformed [...]
VIVE’s experiment in selling premium “made-in-China” cosmetics was risky. So how has Shanghai VIVE been received since its official relaunch after 6 months existence ? Founder Demos Chiang, grandson of Chiang Kai-Shek, explains the strategy of the brand: With its 1080 yuan (US$163) “Yurong cream” and 220 yuan ($33) “Xiren” soap, Shanghai VIVE is clearly positioning [...]
Luxury maisons, Modern Art, Asia become the new area of luxury marketing. Chanel’s HK Mobile Art, LV’s japanese multicolor looking, and now Hermès scarves exposition in Beijing from March 25 to April 16 2008. Who else? Actually, “The Tale of Silk” Hermès’ Scarves Exhibition has just been launched at the Shanghai Art Museum last year in September. [...]